About Us

Pursue Fitness was founded in 2013 by our CEO Michael Hughes when he was 18, in Bolton, United Kingdom. 

ㅤ

Whilst out with lifelong friends, Michael proposed the idea of starting a sportswear brand, he knew the name straight away. Within a few months, he saved £300 from his part-time job at Nando's, then a sample-sized order was placed with a supplier for 4 different products. 

ㅤ

Products were designed by him, orders were packed by him, queries were answered by him and the brand was grown by him. 

ㅤ

Since then, Pursue Fitness has shipped orders to over 160 countries and released more than 2,000 products.

The Idea

"Never give up."

ㅤ

Our niche is a name, brand and idea that makes sense - to everybody.

ㅤ

Whether you run, walk, train or play sports. We've got you covered. We strive to develop collections based on what you need, both physically and mentally.


The History

ㅤ

From day one.


2013

ㅤ

Pursue Fitness is born in Horwich, Bolton.

ㅤ

Michael released the first 4 products online. It wasn't easy, but they sold out within a few months.

ㅤ

The demand for new products increased and the brand started to be recognised.

ㅤ

┋

ㅤ

2014

ㅤ

Our online and social media presence grows.

ㅤ

New products are developed for both men and women and we begin to establish our vision.

ㅤ

We attend our first Exhibitions starting with Bodypower in Birmingham and SFN in Glasgow.

ㅤ

┋


2015

ㅤ

We move into a bigger warehouse, based in Wigan.

ㅤ

We collaborate with more athletes including Amanda Finnie, Jeff Seid, Obi Vincent, Collin Wayne, Lewis and Owen Harrison, Justin St Paul, and Seid Sergeyevich.

ㅤ

We attend the Arnold Classic Expo for the first time, as well as Bodypower earlier in the year.

ㅤ

More technical products are developed by our growing team and released throughout the year.

ㅤ

┋

ㅤ

2016

ㅤ

Our mission becomes clear: we're committed to creating premium activewear at an affordable price point.

ㅤ

We visit suppliers around the world to test a variety of fabrics and materials.

ㅤ

We participate in more exhibitions to expand our brand's visibility.

ㅤ

We take a risk and do something different, we release our first trainer: The PF-Runner.

ㅤ

┋


2017

ㅤ

We work with Tony Ferguson ahead of his UFC fight.

ㅤ

Our first seamless products are released and they elevate our product range.

ㅤ

We attend FIBO Expo for the first time, in Germany.

ㅤ

Our stock and product catalogues double.

ㅤ

┋

ㅤ

2018

ㅤ

We open a temporary retail shop. We meet customers and get to know their product needs and requests first hand.

ㅤ

We introduce fresh releases, innovative fits, vibrant colours, and unique styles, continually expanding our collections throughout the year.

ㅤ

┋


2019

ㅤ

We move our stock to a larger operation allowing for a better shipping and dispatch service to customers worldwide.

ㅤ

We sponsor Amir Khan ahead of his fight at Madison Square Garden. We also collaborate with Nate Diaz ahead of his UFC fight.

ㅤ

We release the Adapt Seamless collection which consisted of 4 products.

ㅤ

We didn’t realize at the time that this collection would alter the course of everything.

ㅤ

┋

ㅤ


2020

ㅤ

Following the success from the Adapt Seamless release we launch the Impulse Seamless collection which is an instant hit.

ㅤ

COVID-19 grips the world. We do our best to navigate the changes, whilst maintaining on-time order fulfilment, and the release of new collections.

ㅤ

We experience sell-outs with every restock as we strive to meet the overwhelming demand.

ㅤ

┋


2021

ㅤ

After a whirlwind of a year, we focus on what works.

ㅤ

Our strength lies with unique seamless products for women, that are premium quality pieces at an affordable price-point.

ㅤ

We collaborate with HopeScope: a YouTuber and self-proclaimed 'Legging Queen'. She develops an 18 piece sell-out collection with our team.

ㅤ

┋

ㅤ

2022

ㅤ

We re-shape our mens product offering and the vision becomes clear. The Hybrid collection is released with additional everyday staples.

ㅤ

The new Core Seamless collection is released for women. This sell-out collection provides women all around the world with a new go-to.

ㅤ

We increase our campaign productions showcasing all products in the best possible way.

ㅤ

┋


2023

ㅤ

We migrate our online store to pursuefitness.com to better serve customers worldwide.

ㅤ

We launch an all-new shopping experience.

ㅤ

We celebrate our 10th Birthday after a record-breaking year.

ㅤ

┋


2024

ㅤ

A year to remember.

ㅤ

Thank you for supporting our vision, it means everything to us.

ㅤㅤ

ㅤ